Creating a relationship between your Blog, your Website and Twitter for SEO and to drive traffic

Blogging and its use in updating your website

Blogging about what you do has great benefits from a marketing perspective. You look like you know what you are talking about by providing current, relevant information, practices, laws, hints, and tips in your niche area.  People will look to you as a guru in your field, ultimately gaining you more kudos.

Blog posts are also a good source of backlinks for SEO purposes. Not only can your blog be used for you to get backlinks for your website, and give people up to date information, blogs are also a brilliant way to update your website content.

Keeping your website up to date by adding new content helps keep up your page ranking, so why not make use of your blog you update to do this for you? Use the RSS feed from your blog to update a page on your site, and then you have an automatic website content update, every time you add a blog post.

Using Twitter and your Blog to Drive traffic to your website

I tend to use Twitter to drive traffic to my blog. Twitter is great for this purpose, as it only gives short tweets it gives people just a taste of the new information I have on my blog and allows them to decide if they want to read more. The hope is that after being directed to and reading the blog people will visit our website.