User Centric Web Design

A website built on a user centred design (UCD) approach has put its target audience at the centre of its design and development. You are in effect catering your website's design to your potential users. Key to this is your website's levels of usability, accessibility and compliance with web standards. By ensuring all three, your site will successfully reach and engage your target audience, be easy to use, and be search engine friendly.

Placing the customer at the centre of the product and design process and improving the total experience aren't just noble goals. They can increase return on investment (ROI) and grow the bottom line.
Source: Bryan Eisenberg

By utilising user centred design techniques your website's functionality, navigation, structure and content organisation would all be optimised for your user's needs, resulting in:

• Increased task completion
• Higher conversion rates
• Improved user experience
• A higher number of repeat visits

It's quite normal for e-commerce sites to increase sales by 100% or more as a result of usability.
Source: Jakob Nielsen

The crucial point is that every user, regardless of ability, is entitled to a clear, easy and positive online experience that caters to their needs.

Sdesign1 are experts in developing compliant websites that are fully in accord with official accessibility and usability guidelines (WAI and W3C). We are active members of the Accessify Forum, keeping our knowledge up to date and sharing it with others.

Read more about why ensuring high levels of usability, accessibility and compliance are crucial to your website's performance and success.

You may wish to have a look at our web design services, or If you feel your web site isn't working as well as it could, consider our expert accessibility audit, usability testing or compliance review.

Feel free to contact us by filling in the form below. Alternatively, call us on 0151 223 0001 for a free no obligation chat.