Putting pictures next to words will help your reader understand what the words mean.
Use the same picture to mean the same thing in everything you write.
Pictures should go on the left. Words should go on the right.
Do not break up paragraphs with pictures.
Do not print text on top of or across a picture.
Show times with clocks. Times should be 12 hour not 24 hour. For example 1.00pm not 13.00.
Use clear pictures. Some pictures in a cartoon style can be confusing or childish.Maps are difficult to understand. Use pictures of places that people will recognise. Explain how to find the place in words as well as pictures. Try not to use the words left and right.
Charts are difficult to understand. Try not to use them.
Using a pretty picture on a poster or leaflet will not help your reader if it does not help them to understand what the information is about.