E-mail Marketing

Sending email marketing shots is reasonably easy to do which is unfortunate in some ways as most companies get it horribly wrong.

Here are some rules for your email marketing campaigns:

• Ensure your recipients have opted in.
• Offer useful information for them - not just marketing fluff.
• Direct users to your web site.
• Don't, for crying out loud, just slap in one big image into your email - use text!
• Test your email shot in Gmail, Hotmail, Outlook 2007, Outlook 2003, Mail (for Macs) and Lotus.
• Provide an 'open in browser' link.
• Be regular but not too regular!
• Check, check and get someone else to check again. Once it's been sent you can't correct anything and sending out an email with a typo to 8000 people just makes you look an idiot - I once got one entitled 'Pubic Sector funding'!
• Finally - track effectiveness of your email shot - how many people opened it?

If all of this is just too much for you then let us provide an e-marketing solution to suit you.

Feel free to contact us by filling in the form below. Alternatively, call us on 0151 223 0001 for a free no obligation chat.