Market research

We can help you find out what people feel about your website and what they would like. We can conduct research and help you develop a comprehensive online strategy for your web presence. The benefits of this are greater visibility and effectiveness of the website.

There are two main elements of a market research program:

• Qualitative analysis
• Quantitative analysis

Quantitative analysis

This provides data which is measurable. For example, '7 out of 10 people' like our new home page. 2 out of ten neither like or dislike it and 1 out of ten don't like it'.

The way we recommend obtaining this kind of data is by use of an online poll. This can be left on the site for as long as you want. You can even have rotating polls, display the results publicly and encourage discussion through comments. We also recommend driving people onto it through an email campaign to ensure a reasonable population size for the poll.

The results of the poll are available online to the poll administrator.

Qualitative analysis

This generates data which can't be measured using numbers. Often it consists of interviews with open questions such as 'How do you feel about our new home page?'. It can generate rich and unexpected data. We recommend using either focus groups or usability testing. Focus groups are good for generating discussion, ideas and feelings. Usability testing is good for testing the effectiveness of a site in meeting certain goals. It can also generate quantitative data such as '10 testers could not complete task A'.

Feel free to contact us by filling in the form below. Alternatively, call us on 0151 223 0001 for a free no obligation chat.